(ePUB) The Long Tail | 9781401309664

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    Karen Skinner

    The Long Tail
    Why the Future of Business is Selling Less of More

    by Chris Anderson

    The Long Tail – CLICK HERE

    • Language: english
    • Genres: business, economics, technology, internet, entrepreneurship, management, buisness, web
    • Format: paperback, 288 pages
    • ISBN: 9781401309664 (1401309666)
    • Publisher: Hachette Books
    • Awards: Audie Award for Business/Educational (2007), Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2006)
    • Release date: July 8, 2008
    • Author: Chris Anderson

    About The Book

    The New York Times bestseller that introduced the business world to a future that s already here — now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

    Winner of the Gerald Loeb Award for Best Business Book of the Year.

    In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses — the endlessly long tail of that same curve.

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